鸟虫篆受到越来越多人的喜欢与关注，优秀传统文化中蕴含的人文精神，思想观念，价值取象，是中国人民在长期使用文字中，精神力量和美好愿望的积累与沉淀，是前进的动力和润滑剂。
一、非遗传承人介绍Introduction of the inherit or of the int angible cul tural heritage
王祥云Xiangyun Wang:
1、现任鸟虫篆艺术研究院院长，原文化部艺术发展中心全国美术考级委员会委员。
Current dean of NiaoChongZhuan (a sort of seal character) Art Institute.Former member of the National Art Examination Committee of the Culture and Art Development Center.
2、1950年出生，六岁随父习字，1964年开始学习鸟虫篆，1966年得到中山大学教授容庚先生指教，开始传承鸟虫篆。80年代后，形成融先秦13个诸侯国鸟虫篆为一体的书法风格。
Born in 1950, Wang learned calligraphy from his father at the age of six. Eight years later,with Some basic mastery of Chinese characters,he started the journey of studying NiaoChongZhuan. In 1966， Wang got a valuable chance to be the disciple of Professor RONG geng from Sun-Yat-Sen University and began to inherit this specific ancient Chinese calligraphy. After the 1980s,he has developed his own calligraphy style of NiaoChongZhuan, which is a Combination of 13 different types from the 13 states of the pre-Qin period.
3、2011年出版发行《鸟虫篆发凡》专著，在全国首次对鸟虫篆的起源、延续、释读、笔法、结构、章法及鸟虫篆的艺术价值进行全面阐释，对鸟虫篆的艺术表达方式和文化内涵进行初步的介绍。
In 2011, Wang published a monograph on NiaoChongZhuan,which pioneered to a Comprehensive explanation nationwide on the origin,development, interpretation, technique of calligraphy, structure, modus of seal, and the artistic value of this ancient calligraphy.Thanks to his publication,people are capable to have Some preliminary understanding on its artistic expression as well as the Cultural Connotation it bears.
4、先后在上海、广州、济南、郑州、济宁举办大型鸟虫篆书法展暨鸟虫篆艺术论坛，在中国社会科学院研究生院等大专院校讲授鸟虫篆艺术，受到社会各届的欢迎和高度评价。
The master of calligraphy has held great exhibitions as well as art forums on NiaoChongZhuan in Shanghai, Guangzhou,Jinan, Zhengzhou and Jining. He has also been invited to give lectures on the art of NiaoChongZhuan in Graduate School of Chinese Academy of Social Sciences (CASS) and other universities and Colleges. Both of his exhibitions and lectures are strongly welcomed and highly thought of by all walks of life.
5、作品被人民大会堂、国内外政要、知名人土、收藏家、文博系统收藏。
His works are collected by Great Hall of the People, politicians from home and abroad,celebrities,collectors and cultural knowledge systems.
二、非遗项目介绍.
Introduction of intangible cultural heritage
鸟虫篆是中国古文字艺术，起源于商周时期，是由图腾文、甲骨文、金文演变而来的一种特殊文字艺术。是与甲骨文同时代的一种文字，甲骨文是用来记述历史事件的，鸟虫篆是一种书法艺术，是王朝皇族专用的文字。它从商代开始，是秦代八种官方使用文字，汉代六种官方使用文字之一。魏晋以后，篆书不在使用，留在宫廷中使用，-直到清朝咸丰皇帝。随着清政府的败落，清宫廷也不再使用，几近消失了。它从原始符号刻划中生根，从商鼎周彝图腾中走出，从夏商甲骨中脱变，演绎为青铜时代的辉煌，秦汉时期的时尚，经过唐宋元明清的淬化，成为中国历史文化的标识之一。
NiaoChongZhuan is a kind of ancient Chinese character and its history can be dated back to the Shang and Zhou Period.As a calligraphy art, it derives and evolves from totem, oracle bone inscriptions as well as Jin wen (inscriptions on ancient bronze objects). Oracle bone inscriptions and NiaoChongZhuan were products of the same era: the tormer was used to record the historical events; while the latter was exclusively employed by the royal family. Since the Shang Dynasty, NiaoChongZhuan had been officially acknowledged as one of the official scripts. In Qin Dynasty, it was one of the eight official calligraphies; in Han Dynasty, it was one of the six. However, after Wei-jin periods, the seal Script was not Widely Used anymore, but it still maintained its status in the imperial COurt till the Xianfeng Emperor of the Qing Dynasty. With the declination of the Qing government, NiaoChongZhuan was abandoned by the royalty and generally disappeared from the public. Rooted in the original symbol of the ancient SOciety, NiaoChongZhuan grew from the totem of the Shang and Zhou Period, transformed from the oracle bone inscriptions of the Xia Dynasty, and peaked at the Bronze Age. It became popular with the society in Qin and Han periods. Then after a series of continuous evolution from Tang to Qing Dynasty, NiaoChongZhuan became one of the shining stars in Chinese history and culture.
习近平指出,中国特色社会主义文化，源自于中华民族五千多年文明历史所孕育的中华优秀传统文化。翻开人类文明的历史，惊叹于中国文化的源远流长，中国的文明与文化是世界上唯一没有断层的，这是中国人的骄傲，也是世界瞩目的焦点。我国的文化产业从小型到大型到规模化，从无意识到品牌化，正在逐步强大，是这化强国经济转型的重要组成部分，文化强国战略是增强国家文化软实力、中华文化国际影响力，通过创新与创造进一步 解放文化生产力。毫无疑问，文化产业是蓬勃的朝阳产业。
President X| jinping indicated that socialist Culture with Chinese characteristics originated from the splendid Chinese traditional Culture which has a rich and abundant history of over five thousand years. The traditional Chinese Culture starts far back and runs a long COurse and it stuns the world by its unparalleled consistency.Chinese Cultural industries have developed from small Scales to large Scales,from unconscious level to branding, and they are on the way to be more powerful. Cultural industry is an essential part of the economic transformation: to establish a culturally strong COuntry. While the strategy of building a culturally strong country refers to strengthen the Culture power as well as the international impact of Chinese Culture,liberate cultural productivity by innovation and creation.There'S no doubt that Culture industry is the leading Sunrise industry.
作品《中国梦》被人民大会堂收藏
The work, Chinese Dream, is collected by the Great Hall of the People
历史悠久的鸟虫篆承载了几千年以来中国文化艺术的变迁，从起源到兴盛，从发展到传承，凭借独特的文化内涵和艺术表达方式，鸟虫篆传递了古代文明的基本资讯，承载着中华民族的精神，在如今，作为一-种中国特色文化，在世界文化舞台上独树一帜，作为- -种中国非物质文化遗产，传承着永恒的精神与内涵。同时，我们相信，鸟虫篆文化艺术产业必将是朝阳中的朝阳。
The time-tested NiaoChongZhuan has witnessed the changes of Chinese art and culture: from budding to prosperity, from being developed to being inherited. With its unique Cultural Connotation
as well as artistic expression, NiaoChongZhuan softly unveils the ancient civilization and meanwhile carries the spirit of Chinese nation. Bearing the Chinese characteristics,
NiaoChongZhuan as a culture is unique in the world. While as an intangible Culture heritage of China, it represents the eternity of Chinese spirit. We firmly believe that NiaoChongZhuan cultural industry will have a promising future.
三、非遗作品介绍
Introduction of intangible cultural heritage works.
